Effy Jewelry, Available at Diamond Castle Jewelers in Novi, MI
A family-owned business based in New York City for over 30 years, Effy has built a reputation for unrivaled quality and flawless craftsmanship, with a sense of individuality captured in every design. Famous for the use of vibrant colored gemstones, each one-of-a-kind collection offers something for everyone and the opportunity to mix and match to create a look that’s all your own – one that will transport you from the everyday.
WHICH IS MORE IMPORTANT—THE JOURNEY, OR THE DESTINATION?
Explore a vast landscape of styles and designs with Effy, an eclectic mix of meticulously crafted world-class fine jewelry collections created to satisfy your wanderlust – even right at home. Inspired by trends from around the globe, Effy designs fine jewelry collections for those in search of bold, stylish looks.
Effy jewelry is defined by superior craftsmanship, thoughtful design and meticulous attention to detail. Having set the standard for colored gemstones across the jewelry industry, each piece maintains an unparalleled level of quality. The colored gemstones are hand-sorted in New York City, and with the factory also based there, Effy Hematian has the opportunity to oversee every design and play a key role in the journey of each piece, every step of the way.