When we speak of a diamond's clarity, we are referring to the presence of
identifying characteristics on and within the stone. While most of these
characteristics are inherent qualities of the rough diamond and have been
present since the earliest stages of the crystal's growth below ground, a few
are actually a result of the harsh stress that a diamond undergoes during the
cutting process itself.
If you think about the incredible amount of
pressure it takes to create a diamond, it's no surprise that many diamonds have
inclusions -- scratches, blemishes, air bubbles or non-diamond mineral material
-- on their surface or inside. Diamonds with no or few inclusions and blemishes
are more highly valued than those with less clarity, not just because they are
more pleasing to the eye, but also because they are rarer.
How
are diamonds graded for clarity?
Diamonds are graded for clarity
under 10x loupe magnification. Grades range from Internally Flawless, diamonds
which are completely free of blemishes and inclusions even under 10x
magnification, to Imperfect 3, diamonds which possess large, heavy blemishes and
inclusions that are visible to the naked eye.

While the presence of these clarity characteristics do lower
the clarity grade of a diamond, they can also be viewed as proof of a diamond's
identity. GIA certificates include what is known as a "plot" of a diamond's
inclusions -- think of it as a "diamond fingerprint." Since no two diamonds are
exactly the same, comparing the uniqueness of your diamond's clarity
characteristics with the plot provided on the diamond certificate offers
assurance that the diamond you pay for is the same diamond you receive.
Which Clarity Grade Should I Choose?
While Flawless
diamonds are the rarest, a diamond does not have to be flawless to be stunning.
In fact, until you drop to the "I" grade, a diamond's clarity grade has an
impact on the diamond's value, not on the unmagnified diamond's
appearance.
Diamonds with VVS and VS grades are excellent choices for
both value and appearance.
More affordable (and still a great choice)
are those diamonds which gemologists call "eye-clean" - diamonds with no
inclusions visible to the naked eye. These diamonds are SI1 and SI2 and unless
the recipient carries a 10X loupe (a strong jewelry magnifying glass), she won't
see the inclusions.
As to I1-I3? Maybe when there's a diamond grade
that's defined as "you can see the flaws just by looking at the diamond,"
nothing more needs to be said.
Okay, to be "fair" to I1-I3 -- not
everyone notices visible flaws in a diamond. And not all "visible" flaws are
"equally" visible -- think about the difference between dripping mustard on a
starched white dress shirt and dripping mustard on a brightly-colored Hawaiian
shirt (not that we think you have a lot of mustard dripping experience).
Obviously, one shows up a lot more than the other -- visible diamond flaws are
like that.
But if you choose to buy an I1-I3 diamond (which we don't
really recommend), know that some people will look at it and immediately see the
flaws -- and not just jewelers.